Most retail agencies thrive on asset creation: high-volume outputs of print and press through the studio, requiring constant creation of new marketing materials.

Not us. Instead, we reduce print and press costs as far as possible through smarter targeting. We employ every digital technology available to reduce the cost of asset creation.

We are media-neutral, which means no mark-ups or commissions.

To us, success comes from intelligent targeting - localisation - not from churning artwork.

How does localisation work? Typically, our field-based sales and marketing consultations bring together local knowledge and data insight. The process delivers location-specific marketing plans that our internal local media specialists use to create extended activity programmes. These comprise localised data, media, event and search activity.

To make sure these programmes are properly applied, our own regional marketing managers liaise between agency and local outlet to help see the strategy through.

And to keep costs low, we use portals, adbuilder software, digital online networks, desktop CRM solutions, location-specific SEO technologies, print-on-demand, email and SMS. Some technologies we buy in as best-in-class, some we develop ourselves.

Our media specialists, regional marketing managers and advanced technologies together help us achieve the right balance between smarter, more personalised communications and development cost.

The result is significantly improved ROI.

Would EMO and you be a good fit?