Anchor Trust appoint EMO to promote At Home Services

Anchor Trust is the largest not-for-profit provider of housing, support and domiciliary care for the over 50's in England. Anchor has recently launched 'At Home Services' - a network of branches providing both care in the home and a comprehensive range of home maintenance services exclusively for this age group. It's a great concept - but when no-one knows your brand, your heritage or your message, how do you bring customers on board cost-effectively?

At Home Services is a perfect new opportunity for EMO to demonstrate the power of local marketing. Our portal and digital collateral management experience mean we can scope the right digital solutions for when the network grows, meaning the brand and network will be efficiently connected from the outset. Our local geo/demographic data analysis and mapping helps individual branches prioritise local multi-channel media activity and spend for best results. And our in-house Media Team can then pick up these findings to create branch-specific media campaigns, administered jointly by EMO and the Branch Marketing Manager within the local community using a tool-kit of collateral options.

Early pilots have delivered remarkable results - phone calls and web visits have increased significantly, resulting in new customers 75% up on previous months. The localised approach has proved that a new brand can achieve genuine traction on behalf of its network operation without turning to broadcast spend.

"Early pilots have delivered remarkable results - phone calls and web visits have increased significantly, resulting in new customers 75% up on previous months."