EMO isn't the first agency to
big up the term "local" when
it comes to marketing.
But we're probably the only agency that is actually concentrating on using 'Localisation' as the
central strategy for
everything we do.
A lot of thought and energy goes into figuring out who we need to reach and why, and then we execute activity with accuracy and efficiency. And it works.

Our clients are converts who have seen what the power of 'Localisation' can
do and our agency is built
upon this innovative
ground-up approach.

The EMO toolkit.

• 

  Opportunity Mapping

  Identifying hyperlocal opportunities for your brand requires a granular approach. We use multiple datasets and media planning tools to map prospects at street level. Going granular takes time, but it’s worth it – mapping sits at the centre of some amazingly successful local activity (check out our case studies)

• 

  Local Website

  Local websites do a very different job to a national or global online presence. At least, they should – but this is often misunderstood. We develop bespoke, templated website systems that make the tailoring of news and offers to individual communities a doddle

• 

  LSEO

  Paid and natural search for local websites needs a local strategy if it’s to work hand-in-hand with national activity. Without such alignment the customer is easily confused and marketing spend wasted. EMO are experts at optimising both across networks

• 

  Community Engagement

  Local communities can deliver societal change better than any radio or 48 sheet ‘instruction’. But they can only do this if only they know where to start. Our Regional Marketing Managers bring stakeholders together, shape plans, provide assets and community marketing expertise – and they deliver genuine change

• 

  Face to Face

  EMO uses hyperlocal mapping to create intelligent, locally relevant F2F activity which outperforms national programmes and makes a lasting impression. When done right, there’s nothing better than hand-picked, local people with a message they believe in for getting a community talking

• 

  Events

  EMO’s Events Team creates anything from large-scale, national events (such as automotive Ride and Drive programmes) through to local event support. Where they differ is in their sensitivity to local differences and their commitment to quality leads

• 

  Media

  Niche audiences require specialist thinking. Choosing channels that work for local consumers is harder than you think but once you crack it, results speak for themselves

• 

  Local Social

  Using social channels to effect local change is proven and measurable. We ensure our clients’ social networking efforts reap rewards locally, even if they reach out globally

• 

  Centralised Campaigns

  Modern digital screen and print technology means centrally created assets are easier than ever to access remotely. But do they get used in the right way? EMO are experts at quantifying needs, creating the right assets and most of all, ensuring they’re properly used and tracked

• 

  Team Support

  Localisation requires triangulation between client, agency and field teams, between local and national agencies and across a wide range of disciplines. It requires liaison with hundreds of network contacts every working day. We’re experts at building teams able to cope with the demands of Retail and such high-intensity workflow

• 

  Consultancy

  It’s hard to localise marketing support without understanding the commercial situation for any given outlet. Our consultancy process considers customer, prospect, sales and revenue data in order to make the right marketing recommendations

• 

  Rocket Science

  Probably not, if we’re honest. But it’s granular, time-consuming, intensive, and complex. Not for everyone then…